The Economist’s Illustrated Campaign
The Economist’s new Illustration lead campaign is featured here on Creative Review, with some interesting quotes from the client “We put the lines out to the illustrators and left them to interpret them. We weren’t prescriptive. At no point did we say to them ‘can you draw us a…’ Advertising is sometimes a bit scared of working in this way but allowing the illustrators to think around a theme seemed a better way to use them. It feels more honest rather than being overly contrived.” Great example of a client trusting in their creatives. More of this please!
