The art of the quote
Monday, March 31st, 2008
One of the hardest elements of being an illustrator is THE QUOTE! How much to charge? I know how much I value my time and work but it doesn’t always follow that the client will agree. If the client agrees on the fee without a blink of an eye you think “could I have got more?” Occasionally when I’ve quoted for a job the designer/account manager will let me know I’ve quoted too little and I could actually put my price up a bit. This is rare though mostly they tell you it’s too high! I think I’d prefer a straightforward system where the client just offered you a budget and then you could work out whether it was worth your while. It would take the game show element out of it where you have to guess right in order to win the job.
In a world of diminishing budgets is the fear of the client looking at the balance sheet rather than the easel destroying the future of illustration?
Illustration agent Anna Goodson’s having a go at figuring this out on her blogspace and surprisingly finds the illustrators themselves to blame.









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