Make A Wish
Ogilvy Ireland and The Make-A-Wish foundation have collaborated on a brilliant campaign to highlight the work they do for children with life threatening conditions. The concept behind the campaign was to use illustrations by Irish and international illustrators to capture the wonderful imaginations of children. The results are fantastic.
Ogilvy was approached by Mediaedge on behalf of Make-A-Wish to create a campaign to highlight the work they do. This charity grants wishes to children with life-threatening illnesses. The creative team Laurence O’Byrne (art director) and Emma Fielding (copywriter) came up with a campaign that sought to bring the imagination of these children’s wishes alive. With this in mind the campaign needed a mix of illustration styles to represent the different wishes and internal worlds of the children. The campaign consisted of a mix of outdoor, press and tv. All the illustrators & Animators involved worked on a pro bono basis. The project had a mix of some of the best of Irish and international illustrators including Chris Judge, Stephen Synnott, Oliver Jeffers, Tim Ellis, Eboy, Celyn, Vault 49, Steve Simpson and Chris Haughton. The TV ad used a selection of the illustrations by Chris Judge, Stephen Synottt, Vault 49 and Tim Ellis to create computer models for the animated TV ad creatd by Piranhabar. All-in-all the illustrations created a mix of styles that really captured the imagination and brought to life children’s wishes.
October 2nd, 2009 16:32
Nice work!
October 2nd, 2009 17:41
Brilliant work.
Concern for others is alive and well. Well done.
October 2nd, 2009 22:00
They all look amazing. Very colorful and inspiring.
October 2nd, 2009 23:58
Ah, I love these! Fair play to everyone.
October 3rd, 2009 00:30
great work, pity it was for a good cause
October 3rd, 2009 12:22
great stuff altogether. Great campaign, great illustration, great idea, great cause. I think the Knight one is my favourite!
October 5th, 2009 11:46
Amazing, amazing work. Well done to all involved.
October 5th, 2009 12:23
Aye, beauts!
October 6th, 2009 16:45
These are really lovely. Nice work!
October 6th, 2009 18:54
The posters look fantastic, well done. So far I’ve only seen Steve’s Knight poster guarding the bus stops in Blackrock and it looks sweet!
October 10th, 2009 14:38
Fantastic work. Congratulations to all involved.